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Well, last Friday was quite the day.
bit.ly/4cB7NNV At 6:00pm (eastern), the Amazon link above went officially live and searchable. Not long after, for reasons unknown, my book, The Second-Best Business Book Ever Written:…
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Chapter 14: A Little Dialogue About The Epilogue
Thought leadership, at least the way I see it, doesn’t start and end with the business side of matters, as many people believe. It begins (and…
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The Afterword: But Before The Next Introduction
My publisher, Inc Magazine, has requested another book from me. Seriously? Without even knowing how this book might perform in the checkout line (or cart). You…
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Chapter 13: The Seven Rules of Thought Leadership
For decades, I’ve had seven hard and fast rules that all thought leaders need to follow (and one bonus rule: never say you’re a thought leader…
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Chapter 12: Today’s The Day: You’ve Achieved Your Thought Leadership Wish; You Are Now the Big Fish.
In Chapter 12, you’ll read how to implement thought leadership into your company, or as part of your personal brand. It’s a big deal. You’re a…
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Chapter 10: The Highest Paid Copywriter
I’m not sure I believe that Gary Halbert is, or was, the highest paid copywriter in history. To me, it sounds like a story, and a…
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Chapter 11: Will the Person Who Invented Branding Please Stand-Up?
Each year, since 1908 to be exact, the Wanamaker Mile is held as part of the famed Millrose Games in New York City. The Wanamaker is…
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Chapter 9: Selling Your Critical Insights. It’s a Good Feelin’ to Know
In this afternoon’s edition, with a nod to Telly Savalas (Kojak) who said, “Who loves ya’ baby”, one possible answer comes from the musical group, Poco,…
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Chapter 8: A Few Insights Into Critical Insights
I’m fascinated by sales closing techniques, usually one more ludicrous than the next. Take for instance the Puppy Dog Close, or the Ben Franklin Close, the…
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Chapter Six: The Invisibility of Corporate Ethics
From time to time, I wonder if “corporate ethics” has reached legendary oxymoron status, or if it’s two innocent words bundled together to create a lot…
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