Chapter 9: Selling Your Critical Insights. It’s a Good Feelin’ to Know

In this afternoon’s edition, with a nod to Telly Savalas (Kojak) who said, “Who loves ya’ baby”, one possible answer comes from the musical group, Poco, who sang to us…

When I Need Good Loving I Always Come Home To You,
You Free My Lifetime Of The Blues.
Yes I Got That Old Time Feeling Burning Deep Inside My Soul,
And I Am Yours And Baby I’m Home.
And It’s A Good Feeling To Know It’s Such A Good Feeling To Know,
Oh It’s A Good Feeling To Know Somebody Loves You.

Okay, it’s not exactly Hemingway, but even the Hemster had a clunker, remember True at First Light? Kathy and I saw Poco (sort of) the other month, more specifically, Richie Furay, who wrote that song; and a handful of decades ago, in 1976, I did see Poco, in LA, at the Inglewood Forum as the opener to the Eagles Hotel California Tour, with a special appearance by JD Souther. I tell you this because when you begin to sell your wisdom using my Critical Insight Selling technique, it’s a good feeling because when you close a deal, doesn’t everyone want to sing, Oh It’s A Good Feeling To Know Somebody Loves You? Maybe not, but you get the point.

For anyone in sales, Chapter 9 is 27 pages that you’ll absolutely dig. And that’s because, at this point in the book, as you’ve vaulted yourself to thought leadership status, you’ll be well on your way to closing deals faster than you can say Ron Popeil, of Pocket Fisherman fame, who according to Ron Popeil, was the greatest salesman of all time.