Tom Marks
Chapter 7: Listen to the Voices, But Not the Ones in Your Head
In the 1990s, people in product development used a feedback research loop by which they tested products through interviewing potential users. They called it usability testing…
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Chapter Five: In the Beginning It Was Socrates
By now you know thought leadership dates back to the ancient Greek scholars, and that the original, to the original, to the original, of the original…
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Chapter Four: It’s All About Fit.
“Looking good, Billy Ray,” said Dan Aykroyd’s character to Eddie Murphy in the movie Trading Places. “Feeling good, Lewis,” said Murphy back to Aykroyd. When you’re…
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Chapter Three: It’s Time To Get Disciplined
I never cared much for the heavy-metal band, Black Sabbath, and I’m certain they never cared for me. Their noise always seemed to me to rival…
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Chapter Two: Shining the Light On a Whole Lot of Darkness
Chapter Deuce is one of my favorite chapters in the book. I hope it becomes one of your favorites, too. There’s some sports references and I’ve…
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Chapter One: The Basics, Which Are Far From Basic
We’ll begin with the basics which aren’t very basic at all. That’s because we crack the nut of the 21st Century Disciplines of Market Leaders, which…
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Introducing the Introduction
The research is sketchy, but the tea-leaves are telling us that more than half the readers of a business book do not read the Introduction. Can…
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WORD: On the Foreword That Is
Adam Eberle, the man behind the foreword to my book, is one of the most enterprising and industrious guys I know. You should know him, too….
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The Hatcher in the Wry
On Tuesday, July 16th, 2024, and first thing in the morning, my new book, The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in…
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